Viva Leisure Acquires Eight Gyms, Expands in Western Australia

Viva Leisure is growing via acquisition.

What’s happening: The Aussie fitness operator raised A$16M to support its purchase of eight unnamed health clubs in Western Australia, with immediate plans to rebrand under its flagship gym, Club Lime.

Entering new territory, the WA deals are projected to bring the mid-market brand 20K more members and ~A$15M revenue this year.

New horizons. Building on its four-unit purchase of iFitness 24/7 in April, which introduced Club Lime to Australia’s Northern Territory, Viva Leisure is in expansion mode.

Paired with its 14 low-cost Plus Fitness locations in WA, boosting its regional presence aligns with CEO Harry Konstantinou’s HVLP growth goals:

“These strategic acquisitions not only enhance our national footprint but also provide significant opportunities for further growth and value creation.”

Operating 10 brands across a 349-site network, Viva is Australia’s second-largest operator behind Anytime Fitness, ahead of F45 Training and Snap Fitness.

Measuring Up

Operating as the country’s biggest non-franchise health club brand, Viva hopes to get a leg up while its franchised rivals change gears.

• Snap Fitness’s parent company Lift Brands is up for sale, with PE owner TZP Group in talks with a buyer.
• The full effect of Anytime Fitness owner Self Esteem Brands’ merger with Orangetheory Fitness remains TBD.
• After buying back its franchised locations in 2022, Jetts Fitness is expanding redesigned corporate-owned clubs.

Battling for boutiques, Viva-owned GROUNDUP, hiit Republic, and Psycle Life by Club Lime will take advantage of F45’s recent struggles.

Takeaway: Viva’s acquisition provides a growth pipeline in underserviced WA. Clustering brands for maximum impact, a unified membership across its banners could become the biggest value for Aussie exercisers.