European Gyms Hit Membership, Revenue Highs

The Gym Group

Europe could soon have 100M gym members.

What’s happening: A joint report from EuropeActive and Deloitte reflects a thriving market for Europe’s fitness operators.

  • Memberships were up 7.5% from 2022 to a record ~68M.
  • Revenues climbed 14% to ~€32B.
  • Number of clubs increased by 1.4% to ~65K.

Confident in the gains, EuropeActive believes its five-year target of 100M members by 2030 is in sight.

Smooth operators. Brick-and-mortar operators are keeping gym-goers engaged, with Basic-Fit (3.8M), RSG Group (2M) and PureGym (1.9M) remaining the leaders in terms of membership in consecutive years.

Good to be on top, out of the biggest 20 operators – including RSG Group, SATS, Fitness Park, The Gym Group, L’Orange Bleue and David Lloyd – memberships grew 13% to ~17M and revenues by 19% to €6.2B.

Consumer conduct. The report also surveyed ~10K adults in 19 European countries, finding the largest segment of gym-goers are millennials (31%) and smallest Gen Z (16%).

Meanwhile, 61% work out at least once a week – in gym or at home – and 97% are regularly active outdoors, with walking and cycling the top activities.

Takeaway: With most operators pursuing ambitious growth plans and gym-goers sticking with it, 100M members by 2030 isn’t that hard to imagine.

Looking for the latest health and fitness news? 

WellToDo’s global coverage is now part of Fitt Insider.  Subscribe to receive industry news, trends, and insights delivered every Tuesday.

Subscribe Now

    No thanks.